To describe our mission in one sentence we could say that the Red Beetle brings amazing Italian food right to your door. It doesn't simply stop there though. Allow us to tell you a little about our history, who we are and why we are really here.
The Red Beetle was brought to life by Deb, Italian by birth, and Australian by choice too. With a background in online marketing, when the family moved to London she decided to combine her passion for Italian food with the ease of e-commerce. Back in the winter of 2015, as she sat looking at the family’s cherished then 45 year old red Volkswagen Beetle a thought occurred to her; “Wouldn’t it be amazing to travel around Italy, meet awesome food producers along the way and sell their delicious products online?”
Food, travel and Italy are passions equally shared by the whole family so this idea very quickly took off, bringing these Italian delicacies to the UK market. The Red Beetle was born allowing customers to purchase quality Italian products all over the country, simply and quickly.
Then the fun really began!
We now regularly jump into our vintage Volkswagen Red Beetle, browse the area and locate authentic Italian products. We sample them, compare them and host tasting events. To ensure that we cater to every taste, we even carry out ‘blind’ tasting to obtain a totally unbiased response. The food that we select is carefully screened to uphold high standards of production and strict hygiene control. Some of the producers go back five generations; others are fairly new. All are given the opportunity to become contributors to our range, of course after passing a thorough screening and steps as outlined above.
Meet the Red Beetle Team
We love what we do, and adore working with people we love.
Deb locates the products, looks after the website and social media and even writes and takes photographs. She adores the Red Beetle because it enables her to work within a field that she revels in and to make customers happy; the receipt of a heartfelt message praising the products and service makes her day and makes all the long hours spent working really worth it. 
Many of the Red Beetle suppliers regard Deb as family and that is a huge honour. A curator of food, Deb’s favourite product is anything chocolate. No surprises there!
The rationale behind the business comes from Fabrizio, Deb’s husband. Able to solve any problem that the infrastructure of the business presents, he also spends time expertly re-touching photos. Without Fabrizio in tow, The Red Beetle would truly be at a loss. He also has the prestige of being the VW Beetle’s official owner, caretaker and designated driver when touring the wilds of Italy. His favourite product is the Il Borgo del Balsamico Limited Edition Satin Condiment and he religiously has a teaspoon every night after dinner!
The rest of the team is made of:
Alice J. our Google Adwords and Facebook manager. She's a wonderful human and we would be lost without her.
Kylie F. looks after our accounts and we are forever grateful for dealing with HMRC and keeping the company numbers in check.
So now you know all about us, all that is left to do is sample our amazingly tasty and authentic Italian food. Browse our products now and let us deliver some delectable treats to your door!