Our journey in the food industry started with a vintage 50 year old, Volkswagen Red Beetle. The company founded in 2015 wasn’t just about the car for us. An entire philosophy revolved around a simple idea: to embrace the slow travel of Italy, discover small family businesses and bring their products to the UK.
A huge part of this discovery process involved meeting in person with each of our producers, spend time with them, and build a very personal relationship. It was going brilliantly, then 2020 happened.
One of the founding pillars of our company was no longer an option. We have always been incredibly proud of the transparency behind our business. If we met with a producer, you could learn about it in the product description. If we haven’t, then this was disclosed too. To keep alive a story about travels and discovery, that was not really part of our job anymore, seemed almost like cheating.
And here is where the second part of our journey started.